The platform is rolling out a fresh option that permits them to reduce the amount of AI-created content appearing in their timelines. This move comes as the company revealed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a global release. This advancement comes amid a rise in AI-generated material, driven by emerging content generation software.
AI Proliferation Online
Recent reports that almost a tenth of the quickest rising content creators on another major platform only show AI-generated videos. A large amount of this material is considered “AI slop”, a label for inferior, mass-produced content that is often illogical or surreal.
Based on user feedback that many people appreciate content created using AI tools, ranging from digital art to science explainers, and we aim to provide users the power to increase or decrease of that, based on their own likes,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are now 1.3bn videos on its network tagged as made with AI. In total, more than 100 m media items are added to the service daily, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Members will be able to decrease or raise the volume of AI-generated videos they view by accessing the “manage topic” option in the platform and picking the AI content topic. Further subjects that are already be modified under the tool encompass news, style, cosmetics, and movement.
Platform Guidelines
TikTok’s policies mandate users to tag convincing AI-made content, and it bans harmful deepfakes of celebrities or critical incidents. Any realistic AI video that is without a tag can be removed under its terms of service.
In addition, the platform will henceforth add an “AI-made” label to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This step is aimed to help prevent users from seeking to evade the tagging system.
Educational Initiatives
TikTok is also launching a $2m awareness program for specialists and institutions to create learning resources about ethical AI use. This project will assist educational bodies focused on teaching programming and robotics.
Platform Protection
The platform has justified its safety measures, amid debate over plans to make redundant numerous review team members in Britain. It is expected to reduce a significant number of roles in its content moderation division in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but AI can protect employees by eliminating the most graphic content before it gets reviewed by staff. The company announced a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
